LYLA TESS | MUSIC BUSINESS MANAGMENT
Involvment
Creative Director
Coliseu Records is an independent Rap/R&b Brazilian label created in Rio de Janeiro in 2021, and has been gaining notoriety in the city's music scene since then.
As the Creative Director of the label, my job is not only to strategize release plans for upcoming singles and albums, but to also work on all marketing aspects of the company.
Being a part of the team has given me greater understanding of this field as well as insights into efficient marketing strategies depending on the artist and their audience.
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Manager - PR Team
Berklee Management provides real-life experiences of what it's like to be in the music business. Selected artists are provided with an abundance of gigs, content shoots, professional advice, release plans, promotion, marketing, branding, and overall support from the best aspiring managers at Berklee.
As a member of the PR Team, my main focus is reaching out to blogs, social media accounts, radio stations and notable people in the industry on behalf of our artists.
My experiences in the club have given me strong communication, business planning, time management and problem solving skills.
Intern
Mission Music is a music production company that collaborates with brands, artists, directors, movie studios, TV and advertising agencies to create unforgettable jobs, from composing original music to developing whole audio projects.
As an intern, my main job was to assist with organizing studio sessions from start to finish, accompanying the producer throughout the creative process of each track & communicating with studio artists, companies and collaborators.
The time I spent at Mission Music helped me realize how big my passion for music is, the importance of networking, and it taught me how crucial each position within the company is to its success.